From 0 to 60 – Mighty 2023 National Business Meeting

Thursday, March 9 – Sunday, March 12 at The Starling Hotel in Midtown Atlanta!

We’ve hit our 60-year mark of delivering excellence in service, and we’re not slowing down! After a successful and record-setting 2022, Mighty is poised for continued growth in 2023 and beyond. And you, our franchisees, distributors, and business partners, are making it happen!

This is an exciting time for our company and partners. The road ahead is filled with exciting challenges and opportunities; as in the past, we need to be prepared. For this reason, Mighty’s 2023 meeting is focused on business. We have developed a practical, thoughtful, and stimulating meeting designed to help you continue to grow, not only the top line but also the very important bottom line.

Please join Mighty Franchise Business Owners, Key Managers, and Mighty Home Office Executive and Support Staff for what promises to be an informative, productive, and exhilarating meeting.

Don’t delay in registering…REGISTRATION DEADLINE: FEBRUARY 10, 2023.

Atlanta, GA
March 9-12









The Vibrant, Upscale Destination

In the heart of Midtown Atlanta, The Starling is next to Colony Square with several restaurants, shops, and featured events. The High Museum of Art, MODA, Piedmont Park, and Atlanta Botanical Gardens are all within a mile of the hotel. Downtown attractions are less than 15 minutes away.

Meeting Attire

Thursday Welcome Reception: Business Casual

Friday Breakouts: Business Casual (Mighty-branded apparel preferred)

Saturday General Session: Business Casual

Saturday Evening Reception, Awards Dinner & 60th Anniversary Celebration: Cocktail Attire

Remember that conference rooms are often chilly, so dress in layers for comfort.

Atlanta, GA
Feels like: 77°F
Wind: 5mph NW
Humidity: 47%
Pressure: 30.01"Hg
UV index: 0


Day 1 Thursday, March 9
12:00 pm - 6:00 pm Registration & Hospitality Desk Sequoia Foyer
6:30 pm - 8:00 pm Welcome Reception

This casual reception will take place on the 27th floor overlooking the city of Atlanta. Plan your flights to arrive in time to join for some food, fun, and reconnecting with friends!

8:00 pm - 9:00 pm Mike Hudgin's Retirement Celebration

Forget the black tie, it’s no formal affair. Just come as you are for that casual flair. We’ll drink and laugh as we all reminisce, It’s a gathering for a friend that will surely be missed.

Sequoia Ballroom
Day 2 Friday, March 10
7:00 AM - 5:00 PM Registration & Hospitality Desk Sequoia Foyer
6:30 AM - 7:45 AM Breakfast The Commons
8:00 AM - 9:00 AM General Session

The day begins with a jam-packed general session. Josh D’Agostino, Mighty’s President & CEO will speak about the state of Mighty then turn it over to our presenters for some important department updates and overviews of the breakouts for the day.

Sequoia Ballroom
9:15 AM - 4:45 PM Concurrent Breakouts (See Descriptions Below)

Each of the four breakouts is 75 minutes in duration and you’ll be automatically signed for each one. See the descriptions below.

See Below
Breakout #1 Product Opportunity Focus

Advancements in technology continue to accelerate the evolution of the automotive service industry. These advancements are creating new opportunities for servicing your current customers and, more importantly, new customers. Attending this workshop will provide you with a closer look at product opportunities surrounding EVs. The session also covers Mighty’s vehicle appearance products which will enhance your knowledge and ability to sell the program. Additional topics include a discussion on medium and heavy-duty vehicle products, as well as the introduction of new products.

Hub 2
Breakout #2 Inventory Management Best Practices and More...

Are you buying from the right vendors in the right quantities at the right time? Are you maximizing your tiered pricing, discounts, and rebates while managing profitable inventory turns? Carmen Strickland and Matt Rollins will walk through the best reports and the new buying guide to help identify opportunities to squeeze out more margin and profits. They will also review special terms, part exceptions, and other areas that may be leaking profits.


Hub 4
Breakout #3 ABC. A - Always. B- Be. C - Closing.

Since March 2020, prospecting for new business has taken a back seat to managing current customers and supply chain challenges. Competition is roaring back with aggressive pricing and incentives making it critical to focus on adding new business. Matt Shaw and Chris Adams will discuss the four foundations of successful business development:

  1. Who to hire
  2. Compensation
  3. Accountability
  4. Culture

They will also take a deep dive into attack plans for Car Dealerships and Fleets, our fastest growing segments.

Muse 2
Breakout #4 Maximizing your FRANAD & Incentive Dollars

Are you getting all of your incentive dollars annually? Join us for a 0 to 60 overview of rebates and incentives from FRANAD to Product royalties and a deep dive into all the programs Mighty has to offer. Mike Hinderleider will be announcing a great new program in lubricants for all your high speed needs. Are you taking advantage of all the money, rebates and incentives Mighty has to offer or are you leaving it on the table? Note: Time has been set aside toward the end of this breakout for the Marketing team to take new or updated headshots of each participant. Mighty-branded apparel preferred. 

Muse 1
Evening Free Evening
Day 3 Saturday, March 11
7:30 AM - 12:15 PM Registration & Hospitality Desk Sequoia Foyer
7:00 AM - 8:15 AM Breakfast The Commons
8:30 AM - 12:00 PM Tech Talks Round Table Discussions

Tech talks, data discussions, computer conversations, IT ideas… It’s all happening during the “Tech Talk” session at the 2023 Mighty Business Meeting. This session will focus on five key technology tools in the Mighty arsenal. MIC, Phocas, M-PACT, ProfitWatch, and Nexpart. Each topic will be introduced by subject matter experts to start the ideas flowing. Then, attendees will join round-table discussions to share wins, challenges, unique ideas and experiences involving the Mighty technology tools.

Sequoia Ballroom
12:15 PM - 2:15 PM Franchisees Association Meeting Lunch

This meeting is for Franchisees Association Members only. Lunch is included.

Muse 1
6:30 PM - 9:00 PM Farewell Reception & Awards Dinner

Later that evening, we’ll see everyone in the ballroom for our farewell dinner, Awards presentation, and immediately following, our 60th Anniversary Celebration!

Sequoia Ballroom
9:00 PM - 10:30 PM 60th Anniversary Year Celebration

After business and awards are concluded, it’s time to party! We thank all of our franchisees, distributors, and business partners for making our 60 years such a success! We look forward to seeing you at our celebration.

Sequoia Ballroom
Day 4 Sunday, March 12
All Day Departures


The smoothest dance party on the high seas

Ready to journey to a time when good-times music had heart and musical integrity? Join us for our 60th Year Anniversary Celebration with dancing and an evening of fun!

The 8-man Schooner specializes in the smooth sounds of the late ’70s and early ’80s. It’s a party that spans generations, and the band comprises some of Atlanta’s top players with a dual keyboard setup, multiple ace vocalists, and (of course) a saxman.

If you’re a big fan of Hall & Oates, Steely Dan, Kenny Loggins, and Michael McDonald, this is the band for you!


The Starling Midtown Atlanta

188 14th St NE
Atlanta, GA 30361
Phone: (404) 892-6000
Hotel Check-in: 4:00pm
Hotel Check-out: 11:00am

Elevate Your Experience
This is a vibrant, upscale escape for creative souls who set the status quo aside. Rethinking the urban experience in every sense, The Starling reveals detailed spaces that put the ‘”art” in “state of the art”—from its bold decor and see-and-be-seen terrace pool to the sweeping skyline views found in every room.

The Starling Reservations
Hotel Registration Deadline – February 10, 2023
Click Here to Book Hotel Reservations

Hotel Amenities:


Spoil Yourself
Melt away stress and unlock a radiant glow as you slip into one of the most indulgent spas in Midtown Atlanta. Offering a wide range of relaxing services, including deep tissues massages, hydrating body masks, restorative facials, and detailed hair and nail care, consider this your invitation to indulge in some self-care.

Open everyday from 10AM – 8PM. Please call 404-724-2570 to book your next indulgence today.


Flourishing with Unexpected Flavor
Welcome to where aspiring residents and in-the-know Atlantans converge for tastes unique to Midtown’s captivating culinary scene, from Baby Hasselback Potatoes and Bang Island Mussels to smooth signature cocktails, like the Mandarin Ginger Gin Sour. Whether you’re dining at Lantana or sipping bourbon out on the terrace, expect only a lush experience that elaborates on our fixed spot as a garden of discovery and talent, especially in its food.


Driving Directions to The Starling Hotel

Click here for Google Maps directions


Taking MARTA to The Starling Hotel

Cost $2.50 per trip plus $2.00 for BREEZE Card (one-time fee)

Round-trip cost $5.00 plus $2.00 for BREEZE Card (one-time fee)

Follow signs in baggage claim to MARTA.

Take escalator out of baggage claim.

Board NORTHBOUND train to NORTH SPRINGS (Red Line) or DORAVILE (Gold Line).


Make a right off train and take escalator/steps to street level.

After coming to street level, walk out of the gates to 15th Street.

Once on 15th Street please make a left and walk toward Peachtree Street.

At Peachtree Street, make a right to continue onto Peachtree Street and walk one block to 14th Street.

At the traffic light make a left onto 14th Street and walk one block.

You have arrived at 188 14th St. NE, Atlanta, GA 30361.


Returning to the Airport from The Starling Hotel

Exit lobby into the front drive and make a right onto 14th Street.

Walk up one block to Peachtree Street and make a right onto Peachtree Street.

At 15th Street, make a left and walk down to the train station. The train station will be on your right.

Go down one level to access the station. Take escalator down to platform level.

Board the SOUTHBOUND train going to the AIRPORT (train will be boarding on the right side.

Get off at the AIRPORT STATION.

Take escalator down to ground level and enter Delta Baggage Claim Terminal.

The Starling Hotel Parking Options


  • $49.00 overnight valet for guests of the hotel
  • $10.00 daily valet hourly charge, $30.00 max
  • $65.00 overnight parking oversize vehicles

In/Out Privileges: Unlimited for overnight guests paying $49.00

Billing Options: Charge to Room, Charge to Master Account, Individual Pay Own


Colony Square Parking Garage

Contact: 404.888.9559 / colonysquare@northamericanparking.com

  • Hourly Self-Parking
  • Daily Rate Mon-Sun – $22.00 per day
  • Overnight Rate Mon-Sun – $44.00 per day

*Lost Ticket Fee* $66.00

In/Out Privileges: NONE – Self Parking

Billing Options: VISA, Mastercard, Amex



Registration for the 2023 National Business Meeting can be found here. If you are bringing a guest (including children), please register them separately and include your franchise name/number on their registration.

Register Now!